There's lot of numbers that everybody involved in business are calculating daily. Gladly the most boring ones can be handed to your accountant. Yes to your accountant! Don't tell me that you're trying to do everything by yourself?! Yesterday I was talking about planning, so please plan something more efficient instead of trying to do everything yourself. Give the boring numbers to someone who takes care of them. It is not that expensive - your time is more valuable.
So, what are the most important numbers?
leads x conversion = CUSTOMERS
(you got to get lots of possible buyers and turn certain % of them to your customers)
customers x transactions = REVENUES
(those that buy, well we want them to buy more than once)
revenues x margins = PROFITS
(hopefully there's plenty of money in now, but it's not all ours so after margin % stays our sweet profit)
Simple and beautiful!
Christmas gift for your accountant
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